DRGP -- Dynamic Response Group, Inc.
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Dynamic Response Group Green Light's NASCAR Litho Series for Immediate Sale

MIAMI, Apr 26, 2007 (BUSINESS WIRE) -- Dynamic Response Group, Inc. (Pink Sheets:DRGP) announced today its plans to sell a limited edition lithograph series featuring NASCAR's legendary drivers, driving teams and race track venues. The company has penned a deal with critically acclaimed and nationally renowned artist William A. Smith, best known for his compelling lithograph series commemorating the 50 year anniversary of the grueling 12 Hours of Sebring Race. The company will offer the series on both front and back end sales of DRTV, print and radio advertising. The sales effort begins tomorrow.

Direct Response Group has begun to market the Official NASCAR Members Club, a major NASCAR initiative since its inception in '05. The company has developed a several tier marketing strategy that includes internet marketing, lead generation, TV, Radio and Print Advertising and has begun the implementation of the integrated campaign. "The NASCAR fan is a loyal fan. It is our job to maximize brand loyalty and give the fans more of what they want; a relationship with NASCAR that transcends the race experience," says Joseph Emas, Direct Response Group's CEO. "The opportunity is staggering in its potential, and we are thrilled to be a part of this major initiative."
"The lithograph series offers the fan not only a beautiful piece of art, at a terrific value, but it also helps build on the NASCAR experience, extending the brand into living rooms and office walls long after the race is over," says COO Scott Swank.

About DRG

DRG is the innovator and Direct Response retailer of highly effective products and services including ProCede, Backyard Drills DVD with Bill Parcells, The Sonic Clean Between Machine, Allure Smile and Serotrol. ProCede is consistently ranked in the top 5 most-aired short-form infomercials in the U.S., ranking in the top 5 for 22 consecutive months, and reaching number 1 of all products in the Health and Beauty category twice in that time period (Infomercial Monitoring Service). ProCede is clinically tested and proven safe and effective for producing fuller thicker hair shafts after just a single application.

To date, ProCede has received registration approvals in 28 foreign countries including the European Union, United Arab Emirates and South Africa, and the company plans on making an announcement shortly outlining international distribution plans for its powerful patent-pending formula.
"The products in our pipeline solve problems in virtually every pertinent sector," said Ken Oxsalida, Chief Marketing Officer for the company. "You may not have heard of our company, but if you have a TV set, read newspapers, surf the 'Net or listen to radio, you've definitely seen our products. You'll be seeing a lot more of us in the weeks to come."

Certain statements in this release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.
www.dynamicresponsegroup.com
SOURCE: Dynamic Response Group, Inc.
CONTACT: For Dynamic Response Group, Inc., Miami
Summit Financial Partners, LLC
Anthony D. Altavilla, President, 317-218-0204

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