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Dynamic Response Group's "RIDDEX'' Tops $2 MIL in First 2 Months – 11/06/07
Joins ProCede, Backyard Drills and Clean Between Machine as Multimillion Dollar Products
Dynamic Response Group, Inc. (OTCBB:DRGP) announced today that its pest control product Riddex has generated over $2,000,000 in gross sales from its short form infomercial. The infomercial spot campaign has been airing since August, and has surpassed the company’s expectations. As a result, the company plans to expand its marketing efforts through an array of market expansion strategies, and anticipates additional growth through the coming months.
“We knew how effective Riddex was as a problem solver for the millions of Americans with pest control issues,” says CEO Melissa K. Rice, “and we are thrilled that our infomercial was able to communicate its attributes to the point of sell through. We have surpassed our initial expectations by a long shot.”
Riddex marks Dynamic Response Group's 4th product to top over a million dollars in gross sales, another reason for the company to be bullish going into '08 and beyond. “We are rapidly expanding our product pipeline and creating partnerships that we believe will become catalysts for tremendous growth,” continues CEO Rice. “We want the financial world to pay attention, to watch our growth and increased efficiencies.”
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