Scott Swank - Chief Operating Officer

Scott Swank has nearly 10 years experience in the marketing of products via direct response television. As C.O.O., Mr. Swank has been involved with products and companies that have generated nearly $1 billion dollars in revenue driven by direct response advertisements. He is a graduate of Ball State University with a degree in Business Management.

Through his experience with some of the most respected individuals, DR marketing firms, and vendors, Mr. Swank has developed a tremendous knowledge in operating profitable campaigns and maximizing revenue. His background includes media buying, inventory management, offer development, financial analysis, and new product development.

Acting as COO of Reliant Interactive Media Corp in the late 1990's, Mr. Swank helped Reliant grow to over $100 million in sales in its first full fiscal year. Annual revenue from their products through infomercials continued to grow until Reliant was acquired by Thane International; a competing direct response marketer where he then became COO of the combined entity.

In 2004 Mr. Swank formed Swank Consulting, Inc; a company dedicated to helping companies with limited experience in direct response marketing launch their products to the world via short form spots and infomercials.